Are you sick of wasting money on advertising that just doesn’t work?
So many business owners are confused about what marketing is or what it is supposed to do. As are most advertising agencies, printers, graphic designers and coaches.
These people are always focused on creativity or beauty – making advertising clever or making brochures look good, professional, funny or cool. And there is a place for that – sometimes
But most of these arty creative types can’t read a balance sheet, they don’t like or understand what salespeople need or do. They don’t care about ‘profits & loss’ and how marketing relates to the companies strategy. Most people involved with sales and marketing are artists pretending to be business people and you can’t grow a company that way.
What you the business owner wants is for the cash register to ring loud and often. You want ‘solutions’ and RESULTS. The goal of the company is to make a profit. Both now and into the future. Traditional advertising doesn’t support that goal so you get frustration due to this conflict.
Complacency, adherence to conventional wisdom and lack of innovation is the greatest cost every business pays everyday.
You’re the expert in your business. We’re the experts in business growth – and measurably so!
Turn your company into the selling and profit machine it should be.
Anyone can be a parent. Being a good parent is where it gets tricky.
Same is true for advertising.
All you need to advertise and market your business is money. With a chequebook you can buy ads and produce brochures, a website etc
The problem is, if you are like most companies, all of this spending will cost you money and result in a negative return on investment.
Why? Because in all likelihood –
You don’t have a plan or strategy and Your marketing sucks.
There is NO single solution or answer to a business problem.
Don’t go looking for the one thing to fix it. Don’t look for a simple solution to a complex issue
The answer is a ‘system’ that involves things to get to the solution.Not 1 size fits all, and most people aren’t willing to do that
Don’t look for 1 way to get 100 new customers,or 1 way to increase sales by 50%
Use 5 ways to get 20 customers,or 5 different ways to increase sales by 10% each
Most people aren’t rich or successful because they are unwilling to do complicated things in order to get rich/successful.
Why are there so many overweight people considering we all know how to loose weight? – Most people are only willing to do 1 thing,
to loose weight you have to do 3 things
- Eat Less
- Eat better quality healthier food
- Exercise more
A comprehensive approach to marketing
Highly successful people do complicated things and have complex systems.
So the answer to a sales or marketing question/problem can never be as simple as changing your headline, or one better ad, or one big idea, or increasing/reducing your price.
Success comes from doing many of these things in a systemised way.
There is never just one thing, or just one approach. The most dangerous number in business is 1
One single communication on its own (a random act) does not work. You must be consisted and do things as a series of at least three. Random acts – sending/doing just one thing is a waste of time and money.
We strongly believe that marketing, management and sales must all be brought together as an overall part of growing a successful business.
Our focus is on R.O.I. by improving your marketingbut not by looking at your sales & marketing in isolation